A Change in How Newsvine Handles msnbc.com Discussion Threads

The integration of msnbc.com discussion on Newsvine is undergoing a significant change today. Up until now, reading an msnbc.com article like this one and clicking on the "Discuss Story on Newsvine" link directed you to the column of the first person who happened to comment, seeding the article in the process. This has never been an ideal solution, but at the same time, it's brought over a lot of great new users into the Newsvine community.

On the downside, however, msnbc.com readers who might have only wanted to leave a simple comment on a story often found themselves responsible for moderating articles with hundreds of comments their first day on the Vine. Additionally, some Newsvine users began co-opting msnbc.com seeds, sometimes for the honorable purpose of providing quality moderation, and other times simply to goose traffic and earnings to their domain.

Quality msnbc.com articles -- once one of the great discussion starters on Newsvine -- were becoming places where it was difficult to get smarter, and hence a change became necessary.

Beginning today, all msnbc.com articles seeded through the "Discuss This on Newsvine" button on msnbc.com will generate a different type of seed: one that lives in special MSNBC editorial groups we've set up for all MSNBC sections. So, for instance, msnbc.com business stories seeded in this way will live in the Msnbc.com Business Group and not on the rest of Newsvine. We believe that by doing this, we will:

  • make it easier for users who discover Newsvine through msnbc.com to more gracefully enter the community
  • encourage all users to have more productive discussions
  • encourage some of the people who spent time seed harvesting to write their own articles and seed links to different sources.
  • continue to re-level the playing field with regard to what sources drive the most traffic
  • increase the value of great original writing and thoughtful seeding around the 'Vine

Even after this change, you we still be able to seed msnbc.com articles, but they will live on Newsvine just as any other seed, and will not be related in any way to the seeds originating from the "Discuss This on Newsvine" button.

We also urge you to use the report tools willingly but responsibly. As always, we'll do our best to ensure CoH-compliant conversation, but we can't do it without you.

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